Channel Solutions
We maintain relationships with various distribution channels through which we are able to provide the brands in our portfolio with access to the market. Depending on the product, our team creates a tailor-made channel solution so that each product has the optimal chance of reaching its primary target consumers.
Our Channels Solutions include:
We have the widest reach in Sri Lanka through retail channels that include large and small pharmacies and other retail outlets.
We maintain a dedicated team to monitor government tenders and the submission of all related documentation and bids for tenders. Our extensive experience of over 70 years and our historical performance is a huge plus point for us when being considered for tenders.
Our tender team is also able to coordinate all associated activities including following up on supplies, opening of LCs and other necessary activities. We are able to allow our partners to gain exposure to Army, Navy, Air Force and Government Institution tenders including MSD and SPC tenders. We also support our partners to win awards such as the coveted Best Supplier Award and others at the State Pharmaceuticals Suppliers Awards.
In keeping with our spirit of innovation and commitment to enriching lives, Hemas Pharmaceuticals has launched Healthnet.lk, which is Sri Lanka’s first and best E-Pharmacy. Through an e-commerce solution we are providing end-users with direct access to our portfolio of global brands and other products.
We maintain strong relationships with wellness centres across Sri Lanka. These channels are significant for certain product varieties and we are able to provide access to cosmetic clinics and related channels.
As a result of our extensive reach through private hospitals in Sri Lanka, our brands benefit from direct access to indoor pharmacies.
We have maintained and nurtured trusted relationships with private hospitals across Sri Lanka. Through these relationships, and through the Hemas Hospital Chain, we are able to ensure maximum penetration for products through this channel.
We maintain excellent relationships with modern trade establishments such as supermarkets, mini-markets and other such channels and are able to effectively and efficiently negotiate access to these channels.
We maintain strong relationships with cosmetic clinics across Sri Lanka. These channels are significant for certain product varieties and we are able to provide access to cosmetic clinics and related channels.
Over the years we have developed strong relationships with a host of SMMT establishments across Sri Lanka. Our brands are able to leverage this network of SMMTs to market OTC products for enhanced market penetration.